As an adoption from French court etiquette,
visiting cards came to America and Europe. They included refined
engraved ornaments and fantastic coat of arms. Visiting cards, or
calling cards, were an essential accessory to any 19th century
middle class lady or gentleman.
Business Cards, 19th century
(USA)
In the United States there was a rigid
distinction between business and visiting cards.
The visiting cards served as tangible evidence
of meeting social obligations, as well as a streamlined letter of
introduction. The stack of cards in the card tray in the hall was
a handy catalog of exactly who had called and whose calls might
need to be returned. They did smack of affectation however, and
were not generally used among country folk or working class
Americans.
Business cards on the other hand, were
widespread among men and women, of all classes with a business to
promote. It was considered to be in very poor taste to use a
business card when making a social call. A business card, left
with the servants, could imply that you had called to collect a
bill.
