Business Card History

IV. Calling Card Etiquette, 18-19th centuries

"Calling" was a somewhat ritualized version of the fine old custom of "visiting". There were certain fixed rules laid down by society which might apply to a resident in a small town with the same force as in a large city.

• On making a first call you must have a card for each lady of the household.
• On making a call leave your card to the servant. You will be allowed to see the hostess only after she examines your card.
• On the hall table in every house, there should be a small silver, or other card tray, a pad and a pencil.
• When the door-bell rings, the servant on duty should have the card tray ready to present, on the palm of the left hand.
• A gentleman should carry them loose in a convenient pocket; but a lady may use a card case.
• If your card receives no acknowledgment, you must conclude that for some reasons they do not wish to extend their acquaintance.
• Do not examine the cards in the card-basket. You have no right to investigate as to who calls on a lady.
• A young lady can have a card of her own after having been in society a year.
• American gentleman should never fold the corner of his card, despite of the temporary fashion. Some European gentlemen, on the contrary, fold the upper right corner to indicate that they've delivered it themselves (the servant should never hand his master's card folded).
• Fold the card in the middle if you wish to indicate that the call is on several, or all of the members of the family.

Signs on a visiting card

The initial letters you can meet on personal cards stand for the French words:

• p. f. - congratulations (pour féliciter)
• p. r. - expressing one's thanks (pour remercier) - even if one is presented with flowers
• p. c. - mourning expression (pour condoléance)
• p. f. N. A. - Happy New Year (pour feliciter Nouvel An)
• p. p. c. - meaning to take leave (pour prendre congé)
• p. p. - if you want to be introduced to anybody, send your visiting card (pour présenter)