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Custom Business Cards

Custom Business Cards—Tips for a Successful Business

Businessmen often neglect the importance of business cards in the success of their company. Some simply look at them as a means for other people to contact them. But business cards, especially the customized ones, are very important, useful, and easy marketing tools. Custom business cards are great because you can create your own designs and use your own logo and brand. If you decide to use a pre-designed template, you will end up with a business card that looks just like other business cards because you all got your template from the same mold. But of course, you still have to know some tips for creating custom business cards. Here are some of them.

• One great tip is to print your business card vertically rather than horizontally. This is a very unique business card that will surely get noticed. Standard business cards are printed horizontally and if you want your business card to stand out, try to print it vertically. However, you have to adjust the font size and the length of each line because the width is narrower and the length is longer.

• You can also print business cards in half-fold or tri-fold card stocks. This way, you can include a lot of information about your company. This type of business card can also serve as a mini-brochure. However, make sure that it is not text heavy or your potential customer will be bored. Just include primary information about your company such as your mission, vision, and goals.

• Another way is to use noisemakers or scented cardstocks. These are great ways to get your business card noticed. However, you have to remember that some people do not want scented business cards because they are allergic to perfumes. The sound should also not be too loud or noisy that will surprise other people. Choose something very professional and business like.

• You can create business cards with different designs but make sure that you are consistent with the logo, brand, and company colors. Do not think about changing your company logo or colors just to adjust to your business card design. It should be the other way around. The design should adjust to the logo and colors.

• Aside from the standard rectangular shape, you can use other shapes that will better represent your product or business. For example, if you are selling clothes, you can choose a T-shirt shaped business card. Or if you are a divorce lawyer or are working for a divorce consulting firm, you can have a business card cut in half using jagged edges. Some people include seeds for environment related businesses. These are some tips that you can use for a one-of-a-kind business card.

• Instead of the standard cardstock, you can sue non-traditional materials like plastic or colored stock. People will most likely keep unique and interesting business cards. They are like collectibles.

• Make sure that the font style is easy to read. Do not use something that is too difficult to read especially if your target customers are old people. Make sure that the font style is clear and simple and the font size is just right.

Custom Business Cards