Select all of the business cards that you
have collected over the years and look for some that stand out. If they
stand out in your mind, they have a good chance of standing out in the
minds of those that you will give them to.
One option is to put your photo on your
business card - but there are pros and cons to doing this:
Business cards with photos can be easier
to locate when in a large pile due to the fact that they usually have
more color than the typical business card.
A business card with your photo on it
will help a new contact find you in a meeting or help to differentiate
you in a group of people. If you often make initial contact with someone
by phone or email, sending him or her a business card with your photo on
it before you meet in person is a thoughtful gesture.
Photos add cost, not only in printing
but also in having a good quality photo taken.
Your hairstyle and clothing in your
photo can date you. If you do not make new business cards often, with
updated photos that can be a distinct disadvantage.
Business Card Designs
Your business card should communicate the
essential information clearly and quickly. Remember, your name and numbers
are the most important
things on a business card.
Whether you are creating business cards for
the first time or updating your existing card to improve your image, your
business card is the handshake you leave behind. Be sure it reflects your
professionalism, your skills and your ability to provide the product or
service your prospects require.
Your business card is
your initial introduction to potential clients and customers. If designed
and presented correctly, your business cards can be a powerful tool to
show clients you are professional and customer oriented. Business cards
traditionally come in a standard 2 x 3-1/2 size and are commonly printed
on 100# or 12pt-14pt card stock. Many printers have the ability to print
full color custom graphics and pictures on the front and back of your
business cards and business post cards. Research has shown that business
cards printed in four colors (full color) will attract more attention than
one printed in black & white (two color).
Your business cards should reflect your
professionalism and skills. It is what people will use to remember you
and contact you. Unfortunately, business cards are small, making it tough
to design a card that makes an impact. So remember to create your
business cards in a way that utilizes color. Make business cards stand
out from the rest so you won't be forgotten.
Many printers have the ability to print full
color custom graphics and pictures on the front and back of your cards.
You can even create and design your card right online. Your business card
is your introduction to potential clients and customers. Make a lasting
impression on them with your custom printed full color business cards.
Business cards generally consist of a single
card stock sheet with an individual's contact information, including name,
company name, and company address, phone, fax, email, and website
address. If you need to include a great deal of information, use the back
side of the card as well.
Size, Paper Stock, and Color
Most business cards are printed on 100-lb. glossy, professional white or
off-white stock. This is generally the least expensive option. Many
business choose to use specialty stocks to give their business cards extra
Choose your stock carefully. The stock you choose can say as much about
you and your company as the words the business card contains. You can
choose a vivid, eye-catching color, a subtle textured stock, or stock with
high recycled content, among others. Each type of paper makes a statement
about you and your company.
Over the last several years - full color has become much less expensive.
Since the vast majority of business cards are printed in black ink on
white card stock, adding color is a very simple way to make your business
cards stand out.
The weight of your business card leaves an
important impression with your contacts. A heavier business card will make
a better impression. Paper can be measured in weight or thickness.
100#text is measured in weight. 14pt is measured in thickness. It can be
difficult to differentiate between the two unless you know both weight and
thickness. The size paper comes from the mill is called "parent" or
"basis" size and it differs with different kinds of paper. That is why
"80#cover" is heavier than "100#text." The point system on the other hand,
measures paper thickness, not weight and is often used with coated papers.
Make sure you talk to the printer about the type of paper they print your
business cards on.
Business Card Designs
How to Create Free Business Cards
Do you have a new business and do you want
to make business cards that will represent your company but you do not
have enough money? Then what you need is to create free business cards.
A business card is your company’s face. It
is just a small piece of paper but it tells a lot about your company. It
shows the company’s information, logos and brands, mission, and
objectives. That is why it is important to create a business card that
will represent your company well.
However, if you just started a new business
and you do not have much capital yet, what you can do is to take
advantage of tools and software programs that allow you to create free
business cards. If you want to know how to do that, here are some things
that you should consider.
• You can find a website that offers free
business card generators. These are applications that allow you to make
your own business card with their existing templates. Some applications
even allow you to make your own design. Just input your company’s
details, logo, and brand, choose your design, and print out several
• Another way is by using the existing
application programs in your computer. You do not even need to be
connected to the internet. You can use some programs like Microsoft
Word, Power Point, and so on. Just choose the one that you are most
• Include your company’s information such as
the name, a short description of your company, address, telephone
numbers, fax numbers, email address, and website address. These are
things that you should not forget. How will a potential customer or
client contact you if the numbers or addresses are not included in the
business card? Or how will the person know what your company does if you
did not include a short description or objective? These are very
important things to think about when creating a business card.
• You should also include your company’s
logo and brand. If your company already has a logo, you can upload the
picture in the program so that you can use it for your business card.
You can adjust the size of the picture depending on how you want it to
appear on your card. If you do not have a logo, just download some
pictures that are related to your company. For example, you can include
pictures of clothes if your company sells clothes or something.
• Decide whether you want to use colors for your business card. One
advantage of colored business cards is that they are more interesting.
They are also more noticeable than standard black and white business
cards. Although they are a bit more expensive when you print them out,
you can get more benefits if you use colored business cards.
• Once you have finalized the design and
layout, try to print one copy. If you are not satisfied, adjust the
designs like changing font styles, repositioning the logo, and so on.
Print it out and if you are happy with the result, print out several
copies that you can give out to your potential customers.